‘Beyond the the Scoop’ takes guests on a journey through sound, sight, smell, touch, and taste, ultimately creating the 6th sense that Tillamook offers - delight.

Role: 


Services:
Senior Art Director, Production Designer

Brand Activation, Storytelling, Digital, Social. 
Despite being America’s fastest-growing family-size ice cream company, Tillamook faces the challenge of expanding its presence on the East Coast, where many consumers remain unfamiliar with Tillamook and its exceptional ice cream. The brand is exceptional in that it is made with significantly less air and higher butterfat content than the industry standard.

This activation aims to expand awareness to these families, messaging that Tillamook is crafted creaminess for those who crave instant indulgence.

As Senior Art Director, I was responsible for pitching three art directions alongside the creative team, and developing the individual experiences of Beyond Your Scoop with Junior Art Director Leo Ambardo. 

I specialized as the sole illustrator for all brand activation visuals and visual identity designer of the activation.





Full team is credited below.
Strategy
Strategists:
Dawson

Senior Account Manager:
Sivanny Walz

Junior Account Manager: 
Maya Lishka 

Media Planner:
Michael Koach
Senior Art Director:
Pema Thangzur

Junior Art Director:
Leo Ambardo 

Senior Copywriter: 
Brianna Vasquez

Junior Copywriter:
Tanner Olson
Community Creative Director:
Steve Settle

Student Work Agency at Portland State University School of Business


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Chalice Cannabis

Chalice Cannabis. Not all cannabis consumers just want to get high; for some, it’s what keeps them grounded. 

Services:
Brand Identity, Positioning, Print, Merch, Digital, Social. 

Roles: 
Creative Oversight as Assistant Creative Director
Assisted in Positioning, Visual Guidelines, Event, Merch, and Signage Deliverables
The local chain Chalice was founded by an athlete seeking to replace opioids for pain management; he found cannabis the perfect holistic substitute.

The client wanted to center the brand on these central values: integrity, community, and health.  The brand guidelines overcome Chalice’s hurdles in recognizability and brand awareness. 
The creative team aimed to create cohesion behind tone, messaging, and aesthetics across its channels. 

As Assistant Creative Director, I assisted in positioning, photography, color, and brand deck guidelines. 
I inspired the leading creative team with approaches to push the brand foundations further by providing branding examples, notes, and advice. 

Full team credited below.

Strategy
Account Management: 
Tanner Olson & Isabel Phillips

Strategy: 
Naomi Lang & Kevin Ngo

Copywriters: 
Brianna Vasquez & Lexyy Trinidad

Art Directors
Arya Radhika & Olivia DeYoung
Media: 
Angela Vang

Community Creative Director: 
Peter Yue & Benji Brucker

Assistant Creative Director:
Pema Thangzur

Student Work Agency at Portland State University School of Business


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Viks in the City Homecoming

Homecoming at Providence Park; 
on the biggest stage in Portland, you can create your own PSU experience.  

Services:
Brand Identity, Logo System, Positioning, Voice, Print, Merch, Logo Toolkit. 

Roles: 
Logo Designer
Creative Oversight of Direction as Assistant Creative Director

A typical university experience is rooted in athletics; PSU is anything but. A commuter school, the home of the Vikings, made a name for itself through alternative routes like art, design, and business. As a result, students prioritize their personal commitments over the football team, with many students not knowing anything about the offerings of PSU Football.

With PSU Football making a historic return to Providence Park for their Homecoming game, the university needed to give students a brand new face and voice to kick off the start of a loyal fandom.
Full team credited below.
Account Management and Strategy:
Brianna Vasquez, Tanner Olson, Kevin Schoelen.

Roy Antano-Lopez, Isabel Phillips. 

Assistant Creative Director, Logo Designer:
Pema Thangzur

Strategy: 
Naomi Lang, Ellis Bell, Jackie Lewy.

Copywriters: 
Brianna Vasquez, Erick Ucan.

Art Directors
Arya Radhika, Erik Hernandez Juan, Richie Nguyen.

Student Work Agency at Portland State University School of Business


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So Fresh, So Clean

So Fresh So Clean is the creative vision for the 2024 Design Senior Portfolio Showcase of Portland State University.

Services:
Brand Activation, Storytelling, Digital, Social, Booklet Design.
Roles:
Website Design Leader, Asset Illustrator, Social Media Production Designer
Inspired by the Outkast song, the world of this art direction needed a digital space to promote the event and each graduating student. To expand the universe of this graduating class’s hip theme, I oversaw the 
website design, created illustrative assets, and supported social media design. 


I led a 4-member group of website designers to build the website together on Figma. 

This involved attending weekly communication with the Squarespace production team to maintain timeline updates, and file management of assets to be live on the yearbook booklet layout. Our execution of these deliverables occurred over 4-5 weeks.

Full credits below.
Production support with
 Social Media Lead and Art Director Mikaili Jones
Art Directors:
Zoe Abadi & Mikaili Jones

Project managers:
Led by Fayte Michaluk
Lena Hall, Alice Lavrinenko, and Ann Nguyen

PHOTOGRAPHERS & photo editing:
Zoe Abadi, Tabor Cote, and Ash Kukuzke

SOCIAL MEDIA:
Led by Mikaili Jones
Quinn Carroll, Reed Le, Sara Ray, Anna Stanton, and Pema Thangzur

Website:
Led by Pema Thangzur
Alice Lavrinenko, Reed Le, Anastasiia Leshchenko, and Sarah Valuet

Production:
Led by Ash Kukuzke
Lucy Erickson, Tye Raymond, Sophia Stoker*, 
Sarah Valuet, and Kendall Wright
*Yearbook Designer
COPYWRITERS:
Led by Malcolm Church
Quinn Carroll, Sophia Stoker, and Dennis Reynolds

ENVIRONMENT:
Led by Lucy Erickson
Brenna Bremen, Ana Danel, Reed Le, 
Anastasiia Leshchenko, and Ann Nguyen.

STREET TEAM:
Led by Tabor Cote
Amaya, Leo Chowdry, Rich Giofu, Sara Ray, and Kendall Wright, 

MOTION/VIDEO:
Led by Zoe Abadi* & Brooke Metropulos
Mikaili Jones*, Anand Kailasam*, Reed Le, and Dennis Reynolds
*Promotional Video Designers

‍VOLUNTEERS:
Robert Ditty, Chance Girard, Jessica Holland, 
Irinia Jan, Tiana Low*, Elly O'Bannon, Parker Patnode, 
Arya Radhika, Karli Schwartz, and Cassie Smith
*Event Photographer


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Fire Lily Coffee

Fire Lily Coffee is the purest Kenyan coffee on the market. Why be humble about it?  

Services:
Branding, Storytelling, Packaging, Digital, Social, Print, Content Strategies, Digital Communication.
Roles:
Assistant Creative Director, Production Designer, Copywriting Support

Co-founder Francis Kungu prides himself on taking coffee beyond convention; he overcame the colonial restrictions and red tape that cut coffee farming growth, and worked with Kenyan farmers as partners to produce the single-origin coffee, straight from the source, directly to Portlanders.

The revenue then goes back to support Kenyan communities even further, funding ethical farming practices to preserve the land and educate farmers.

Rooted in radical coffee, the boundary-pushing business needed an identity that reflected its bold, unapologetic nature.

As Assistant Creative Director, I oversaw and acted as support on art and copy production quality, specifically brand direction, packaging, and client presentations before send-off. I ensured visual assets and copywriting upheld client objectives. 

As Digital Marketing Content Specialist for Fire Lily Coffee, I translated brand direction to digital social media and newsletter content, designing further promotional and seasonal materials and content strategies meant to manage and grow the business’s online presence. 


The full team is credited below.

Strategy
In Action

Digital Content Creation and Communication:
Instagram, Newsletter, & Website.
Account Managers: 
Carolina Chaves Barrios, Lexyy Trinidad, and Luke Rinella

Strategists:
Michael Koach, Isabel Phillips, Zoe Kimmel, & Elis Bell

Media Planner:
Carolina Chaves Barrios
Assistant Creative Directors:
Pema Thangzur & Anand Kailasam

Executive Creative Directors: 
Guy Ragnetti & Scott Clum

Copywriters:
Maya Lishka, Jaiden Armitage, & Eric Ucan
Art Directors:
Kate Kolakowski, Niik Ingram, & Erik Hernandez Juan

Student Managing Directors: 
Brianna Vasquez & Kevin Schoelen

Student Work Agency at Portland State University School of Business
Like what you see? Let me know
thangzurtenzin@gmail.com