Chalice Cannabis. Not all cannabis consumers just want to get high; for some, it’s what keeps them grounded. 

Services:
Brand Identity, Positioning, Print, Merch, Digital, Social. 

Roles: 
Creative Oversight as Assistant Creative Director
Assisted in Positioning, Visual Guidelines, Event, Merch, and Signage Deliverables

The local chain Chalice was founded by an athlete seeking to replace opioids for pain management; he found cannabis the perfect holistic substitute.

The client wanted to center the brand on these central values: integrity, community, and health.  The brand guidelines overcome Chalice’s hurdles in recognizability and brand awareness. 

The creative team aimed to create cohesion behind tone, messaging, and aesthetics across its channels. 

As Assistant Creative Director, I assisted in positioning, photography, color, and brand deck guidelines. 
I inspired the leading creative team with approaches to push the brand foundations further by providing branding examples, notes, and advice. 

Full team credited below.

Account Management: 
Tanner Olson & Isabel Phillips

Strategy: 
Naomi Lang & Kevin Ngo

Copywriters: 
Brianna Vasquez & Lexyy Trinidad

Art Directors
Arya Radhika & Olivia DeYoung

Media: 
Angela Vang

Community Creative Director: 
Peter Yue & Benji Brucker

Assistant Creative Director:
Pema Thangzur

Student Work Agency at Portland State University School of Business