Fire Lily Coffee is the purest Kenyan coffee on the market. Why be humble about it?  

Services:
Branding, Storytelling, Packaging, Digital, Social, Print, Content Strategies, Digital Communication.

Roles:
Assistant Creative Director, Production Designer, Copywriting Support

Co-founder Francis Kungu prides himself on taking coffee beyond convention; he overcame the colonial restrictions and red tape that cut coffee farming growth, and worked with Kenyan farmers as partners to produce the single-origin coffee, straight from the source, directly to Portlanders.

The revenue then goes back to support Kenyan communities even further, funding ethical farming practices to preserve the land and educate farmers.

Rooted in radical coffee, the boundary-pushing business needed an identity that reflected its bold, unapologetic nature.

As Assistant Creative Director, I oversaw and acted as support on art and copy production quality, specifically brand direction, packaging, and client presentations before send-off. I ensured visual assets and copywriting upheld client objectives. 

As Digital Marketing Content Specialist for Fire Lily Coffee, I translated brand direction to digital social media and newsletter content, designing further promotional and seasonal materials and content strategies meant to manage and grow the business’s online presence. 


The full team is credited below.

Account Managers: 
Carolina Chaves Barrios, Lexyy Trinidad, and Luke Rinella

Strategists:
Michael Koach, Isabel Phillips, Zoe Kimmel, & Elis Bell

Media Planner:
Carolina Chaves Barrios

Assistant Creative Directors:
Pema Thangzur & Anand Kailasam

Executive Creative Directors: 
Guy Ragnetti & Scott Clum

Copywriters:
Maya Lishka, Jaiden Armitage, & Eric Ucan

Art Directors:
Kate Kolakowski, Niik Ingram, & Erik Hernandez Juan

Student Managing Directors: 
Brianna Vasquez & Kevin Schoelen

Student Work Agency at Portland State University School of Business