Homecoming at Providence Park; 
on the biggest stage in Portland, you can create your own PSU experience.  

Services:
Brand Identity, Logo System, Positioning, Voice, Print, Merch, Logo Toolkit. 

Roles: 
Logo Designer
Creative Oversight of Direction as Assistant Creative Director

A typical university experience is rooted in athletics; PSU is anything but. A commuter school, the home of the Vikings, made a name for itself through alternative routes like art, design, and business. As a result, students prioritize their personal commitments over the football team, with many students not knowing anything about the offerings of PSU Football.

With PSU Football making a historic return to Providence Park for their Homecoming game, the university needed to give students a brand new face and voice to kick off the start of a loyal fandom.

Full team credited below.

Account Management and Strategy:
Brianna Vasquez, Tanner Olson, Kevin Schoelen.

Roy Antano-Lopez, Isabel Phillips. 

Assistant Creative Director, Logo Designer:
Pema Thangzur

Strategy: 
Naomi Lang, Ellis Bell, Jackie Lewy.

Copywriters: 
Brianna Vasquez, Erick Ucan.

Art Directors
Arya Radhika, Erik Hernandez Juan, Richie Nguyen.

Student Work Agency at Portland State University School of Business