So Fresh So Clean is the creative vision for the 2024 Design Senior Portfolio Showcase of Portland State University.
Services:
Brand Activation, Storytelling, Digital, Social, Booklet Design.
Brand Activation, Storytelling, Digital, Social, Booklet Design.
Roles:
Website Design Leader, Asset Illustrator, Social Media Production Designer
Website Design Leader, Asset Illustrator, Social Media Production Designer
Inspired by the Outkast song, the world of this art direction needed a digital space to promote the event and each graduating student. To expand the universe of this graduating class’s hip theme, I oversaw the
website design, created illustrative assets, and supported social media design.
website design, created illustrative assets, and supported social media design.
I led a 4-member group of website designers to build the website together on Figma.
This involved attending weekly communication with the Squarespace production team to maintain timeline updates, and file management of assets to be live on the yearbook booklet layout. Our execution of these deliverables occurred over 4-5 weeks.
This involved attending weekly communication with the Squarespace production team to maintain timeline updates, and file management of assets to be live on the yearbook booklet layout. Our execution of these deliverables occurred over 4-5 weeks.
Full credits below.
Production support with
Social Media Lead and Art Director Mikaili Jones
Social Media Lead and Art Director Mikaili Jones
Art Directors:
Zoe Abadi & Mikaili Jones
Project managers:
Led by Fayte Michaluk
Lena Hall, Alice Lavrinenko, and Ann Nguyen
PHOTOGRAPHERS & photo editing:
Zoe Abadi, Tabor Cote, and Ash Kukuzke
SOCIAL MEDIA:
Led by Mikaili Jones
Quinn Carroll, Reed Le, Sara Ray, Anna Stanton, and Pema Thangzur
Website:
Led by Pema Thangzur
Alice Lavrinenko, Reed Le, Anastasiia Leshchenko, and Sarah Valuet
Zoe Abadi & Mikaili Jones
Project managers:
Led by Fayte Michaluk
Lena Hall, Alice Lavrinenko, and Ann Nguyen
PHOTOGRAPHERS & photo editing:
Zoe Abadi, Tabor Cote, and Ash Kukuzke
SOCIAL MEDIA:
Led by Mikaili Jones
Quinn Carroll, Reed Le, Sara Ray, Anna Stanton, and Pema Thangzur
Website:
Led by Pema Thangzur
Alice Lavrinenko, Reed Le, Anastasiia Leshchenko, and Sarah Valuet
Production:
Led by Ash Kukuzke
Lucy Erickson, Tye Raymond, Sophia Stoker*,
Sarah Valuet, and Kendall Wright
*Yearbook Designer
Led by Ash Kukuzke
Lucy Erickson, Tye Raymond, Sophia Stoker*,
Sarah Valuet, and Kendall Wright
*Yearbook Designer
COPYWRITERS:
Led by Malcolm Church
Quinn Carroll, Sophia Stoker, and Dennis Reynolds
ENVIRONMENT:
Led by Lucy Erickson
Brenna Bremen, Ana Danel, Reed Le,
Anastasiia Leshchenko, and Ann Nguyen.
Led by Malcolm Church
Quinn Carroll, Sophia Stoker, and Dennis Reynolds
ENVIRONMENT:
Led by Lucy Erickson
Brenna Bremen, Ana Danel, Reed Le,
Anastasiia Leshchenko, and Ann Nguyen.
STREET TEAM:
Led by Tabor Cote
Amaya, Leo Chowdry, Rich Giofu, Sara Ray, and Kendall Wright,
MOTION/VIDEO:
Led by Zoe Abadi* & Brooke Metropulos
Mikaili Jones*, Anand Kailasam*, Reed Le, and Dennis Reynolds
*Promotional Video Designers
VOLUNTEERS:
Robert Ditty, Chance Girard, Jessica Holland,
Irinia Jan, Tiana Low*, Elly O'Bannon, Parker Patnode,
Arya Radhika, Karli Schwartz, and Cassie Smith
*Event Photographer
Led by Tabor Cote
Amaya, Leo Chowdry, Rich Giofu, Sara Ray, and Kendall Wright,
MOTION/VIDEO:
Led by Zoe Abadi* & Brooke Metropulos
Mikaili Jones*, Anand Kailasam*, Reed Le, and Dennis Reynolds
*Promotional Video Designers
VOLUNTEERS:
Robert Ditty, Chance Girard, Jessica Holland,
Irinia Jan, Tiana Low*, Elly O'Bannon, Parker Patnode,
Arya Radhika, Karli Schwartz, and Cassie Smith
*Event Photographer