‘Beyond the the Scoop’ takes guests on a journey through sound, sight, smell, touch, and taste, ultimately creating the 6th sense that Tillamook offers - delight.

Role: 


Services:

Senior Art Director, Production Designer

Brand Activation, Storytelling, Digital, Social. 

Despite being America’s fastest-growing family-size ice cream company, Tillamook faces the challenge of expanding its presence on the East Coast, where many consumers remain unfamiliar with Tillamook and its exceptional ice cream. The brand is exceptional in that it is made with significantly less air and higher butterfat content than the industry standard.

This activation aims to expand awareness to these families, messaging that Tillamook is crafted creaminess for those who crave instant indulgence.

As Senior Art Director, I was responsible for pitching three art directions alongside the creative team, and developing the individual experiences of Beyond Your Scoop with Junior Art Director Leo Ambardo. 

I specialized as the sole illustrator for all brand activation visuals and visual identity designer of the activation.





Full team is credited below.

Strategists:
Dawson

Senior Account Manager:
Sivanny Walz

Junior Account Manager: 
Maya Lishka 

Media Planner:
Michael Koach

Senior Art Director:
Pema Thangzur

Junior Art Director:
Leo Ambardo 

Senior Copywriter: 
Brianna Vasquez

Junior Copywriter:
Tanner Olson

Community Creative Director:
Steve Settle

Student Work Agency at Portland State University School of Business